Selling eBooks - How to get lucky

SELLING eBOOKS

Is it all about luck?

And if so, how to get lucky!

During March, the month of four-leaf-clovers and little green leprechauns, we celebrate the luck of the Irish. We’re all Irish on St. Patrick’s Day and we can all have that luck! The word luck, beaten and bastardized, gets tossed around like a day-old doughnut whenever we discuss our success (or lack thereof) in selling our books.

            The first time I took advantage of KDP’s Select promotion and placed my suspense eBook, She’s Not There, free on Amazon, I only had 8,202 downloads at the end of the two days, compared to a friend’s 26,000 downloads using the same promotion. She told me, for her, there had been a lot of luck involved, and it was due to the fact that a popular eBook site noticed her promotion and highlighted it for their readers. I know firsthand her success is not all due to luck. She’s a devoted marketer, and spends every available moment maintaining her book’s sales’ momentum. Me, I’m addicted to things like Spider Solitaire, playing bridge and watching The Young and the Restless; my marketing ethic is not nearly as fierce!

Luck is more likely to happen to those who go after it.

How to get lucky:

1. Expect the Best

Lucky people believe they will be successful. Research shows that if you believe you’ll succeed, your odds of hitting a lucky streak go up. There’s no magic involved—expectancy is a real driver of behavior. Expecting something as opposed to wanting or hoping for it, will affect your decision-making and you’ll put in more of an effort than you may normally have.

 Writers—find ways to stay positive and expect success—it works!

2.    Notice What Others Miss

Lucky people are more open to random opportunities. They notice chance situations and act on them. Lucky people are flexible in their thinking, and it’s that relaxed, open attitude that allows them to see what other don’t.

         Keep your eyes open for opportunities—they’re out there!

3.    Say “Yes”

 Lucky people do not remain passive. Instead, they seize opportunities as they come without endless second-guessing.

   When chance encounters occur, don’t overthink them, act on them.

4.    Switch Things Up

Lucky people increase their chances of getting opportunities by meeting new people and trying new things. Luck won’t come looking for you or knock at your door.

      The more you put yourself out there, the more likely it is you will find luck.

5.    Practice Bouncing Back

Lucky people don’t let one failure sidetrack their road to success. When you let a bad break get you down, you close the door on new situations that could lead to a lucky break. Closely linked to the first trait, expecting the best, bouncing back means you will have a greater chance of success with each failure, because you’ll be trying more often.

     Regard every bad break as an opportunity to find the right course for you!

           

Dear readers,

            Although I didn’t spell out detailed ways these traits apply to the self-published author, I’m sure their relevance is obvious. So many of us, myself included, wait for that magical “break,” that will mean success for our novels. You know what magical thinking does, it delays success. Practice the habits of lucky people; they work!

Have a wonderful St. Patrick’s Day,

Marla