How to Stay Out of Twitter Jail

There’s No Get-Out-Of-Jail-Free Card for Twitter Jail!

How to stay out of Twitter’s overuse jail.

          After I published my first book, She’s Not There, it wasn’t long before I became overwhelmed by how many social media sites there were and how many I was “supposed” to be active on. It quickly became frustrating trying to keep up with  with them all.

Then I found a book recommending that an author, rather than do a poor job on all of them, pick two and do them right. This spoke to my state of angst, and I quickly settled on doing the two things I actually enjoyed: Twitter and blogging.

I clipped along on Twitter for more than a year, acquired 5000+ followers and a long list of folks I regularly exchanged RTs with. It became a comfortable routine.

Imagine my distress the first time I received a Twitter message informing me I’d gone over the allowed transaction limit and wouldn’t be able to tweet or RT for an undisclosed number of hours—a dilemma quickly dubbed “Twitter Jail” by someone much more clever than myself.

 Twitter “tweet allotment” facts:

1.    Twitter allows an individual user 1,000 tweets a day. Sounds like a lot, right? Well, not really.

2.    Those thousand tweets permitted, which include RTs, are broken down into semi-hourly intervals. What does this mean to the user?

3.    You cannot use more than the amount allowed for a semi-hourly break down without risking having your tweeting ability frozen for hours. If you use automated tweets, they will not be run.

4.    Twitter doesn’t give exact details, but if you divide 1000 by 24, that means roughly 41 Twitter transactions allowed per hour.

5.    To be safe, I limit myself to 20 every half hour since Twitter’s descriptor is “semi-hourly,” which defines as twice per hour.

What this means for authors who practice a regular RT exchange with other authors and readers, is you can’t sit down at your computer in the morning, run a huge number of RTs, and consider yourself done for the day. Not if your own scheduled tweets are important to you! By scheduled tweets, I’m referring to those that you set up on sites like Hootsuite and Gremlin.

The only way to beat the system is to stagger your RTs. Don’t groan, I know it’s a lot more work. On days I’m home, sometimes I set a small timer to remind myself to do my 30-minute RT allotment! Unfortunately, the end result on busy days is I just don’t get to give back as many RTs as I would like.

Use your transactions wisely. When RTing for someone, find one that will help his or her cause. And if you want people to RT for you, make sure you have something there you’d like RT’d, other than a long list of thank-you’s.

Dear Readers,

I decided to address this topic because I’m often disappointed that I cannot always RT for everyone who does it for me. There is just not enough time in a day to do it with the new restrictions. Hope this helps you understand Twitter Jail--I've been there--the food is awful!

Have a great week,

Marla

Selling eBooks - How to get lucky

SELLING eBOOKS

Is it all about luck?

And if so, how to get lucky!

During March, the month of four-leaf-clovers and little green leprechauns, we celebrate the luck of the Irish. We’re all Irish on St. Patrick’s Day and we can all have that luck! The word luck, beaten and bastardized, gets tossed around like a day-old doughnut whenever we discuss our success (or lack thereof) in selling our books.

            The first time I took advantage of KDP’s Select promotion and placed my suspense eBook, She’s Not There, free on Amazon, I only had 8,202 downloads at the end of the two days, compared to a friend’s 26,000 downloads using the same promotion. She told me, for her, there had been a lot of luck involved, and it was due to the fact that a popular eBook site noticed her promotion and highlighted it for their readers. I know firsthand her success is not all due to luck. She’s a devoted marketer, and spends every available moment maintaining her book’s sales’ momentum. Me, I’m addicted to things like Spider Solitaire, playing bridge and watching The Young and the Restless; my marketing ethic is not nearly as fierce!

Luck is more likely to happen to those who go after it.

How to get lucky:

1. Expect the Best

Lucky people believe they will be successful. Research shows that if you believe you’ll succeed, your odds of hitting a lucky streak go up. There’s no magic involved—expectancy is a real driver of behavior. Expecting something as opposed to wanting or hoping for it, will affect your decision-making and you’ll put in more of an effort than you may normally have.

 Writers—find ways to stay positive and expect success—it works!

2.    Notice What Others Miss

Lucky people are more open to random opportunities. They notice chance situations and act on them. Lucky people are flexible in their thinking, and it’s that relaxed, open attitude that allows them to see what other don’t.

         Keep your eyes open for opportunities—they’re out there!

3.    Say “Yes”

 Lucky people do not remain passive. Instead, they seize opportunities as they come without endless second-guessing.

   When chance encounters occur, don’t overthink them, act on them.

4.    Switch Things Up

Lucky people increase their chances of getting opportunities by meeting new people and trying new things. Luck won’t come looking for you or knock at your door.

      The more you put yourself out there, the more likely it is you will find luck.

5.    Practice Bouncing Back

Lucky people don’t let one failure sidetrack their road to success. When you let a bad break get you down, you close the door on new situations that could lead to a lucky break. Closely linked to the first trait, expecting the best, bouncing back means you will have a greater chance of success with each failure, because you’ll be trying more often.

     Regard every bad break as an opportunity to find the right course for you!

           

Dear readers,

            Although I didn’t spell out detailed ways these traits apply to the self-published author, I’m sure their relevance is obvious. So many of us, myself included, wait for that magical “break,” that will mean success for our novels. You know what magical thinking does, it delays success. Practice the habits of lucky people; they work!

Have a wonderful St. Patrick’s Day,

Marla

Readers - What Will You Pay for an eBook?

Readers - What Will You Pay For An eBook?

The high and the low of eBook pricing.

When I put my first novel up as an eBook, I priced it high because of its length. Now that my second novel, Relative Malice, has just been released, I’m wondering once more about what to charge for it.

Do I reduce novel #1 now that the new one is out? Should I bring down the price of both books? Many people advise not charging more than 2.99 for an eBook, and many readers say they will not pay more than $2.99 for one.

I need your help. I’d love some input from both authors and readers on the following questions.

1.     Do you believe $2.99 is as high as any eBook should be priced?

2.     Are you only wiling to pay more for a book written by a famous author?

3.     Should older releases by an author be priced lower than newer ones?

4.     Do you pass up books priced at 99 cents for those that are free?

5.     Are free books worth a look-see?

6.     How often do you find a gem among the free offerings?

Dear Readers,

Please take a minute to express your opinions. Pricing is an issue many authors are struggling with. My spouse keeps telling me that a quality product should be priced accordingly, and I keep telling him the eBook market is a new dog on the block. No one knows for sure what it is or how friendly it’s going to be!

Hope all of you had a loving Valentine’s Day.

Thanks for your help,

Marla

FIVE WAYS CUTTING CAN IMPROVE YOUR NOVEL

FIVE WAYS CUTTING CAN IMPROVE YOUR NOVEL

“I believe more in the scissors than I do in the pencil.”—Truman Capote

My first novel came in at more than 100,000 words. After editing, it went down to 93k. After it’s final proofing, it lost another 300 words. Painful? You bet!

But what I’ve come to realize, is without exception, anything I’ve sliced and diced has become a much more polished work.

Tightening and trimming can be a difficult lesson, but after my second novel was edited, I actually had to add a few things.

Things I learned the hard way:

1.     If you’re writing fiction, there is only so much the reader wants to know about technical issues, and, in general, background information about geography, art, science, whatever. Unless it’s vital to the story line, ( and sometimes even then ) you should keep it brief. Avoid the self-indulgence of overloading the reader with your own knowledge of a topic.

2.     Backstory.  As a reader, I hate it. I don’t tolerate excess, and will skip over it and only check to make sure I’m not missing anything germane to the story. When adding backstory that is necessary, try to intersperse it where it’s relevant rather than dumping it on the reader all at one time. When fine-tuning your manuscript, remember when it comes to backstory, succinct wins over wordy.

3.     Check and double check for repetitions. Occasionally the reader does need to be reminded of something that happened a few chapters ago, but unnecessary repetition is annoying. Cut it.

4.     Run-on character descriptions. Like backstory, keep descriptions short, and break up details of the description with dialogue or action. Better yet, have your characters' actions describe something about his appearance.

5.     Dialogue – Leave out any that’s unnecessary. The reader doesn’t want to hear small talk! Break up any long speech with details about the speaker or the listener.

Dear readers,

I enjoy hearing all of your comments. Please share your own experiences with cutting your work. If you’re reading this in a climate like Wisconsin, stay warm! I advise curling up with a warm cat, a cozy throw, a glass of wine and a good book.

Thanks for visiting,

Marla

The Author Photo

The Author Photo – Silly or Significant?

         Do readers really care about an author’s photo? Everyone know it’s the cover, the description and content that sell a book, right? All true. But in today’s book-selling marketplace, unless your name is James Patterson, Jonathan Kellerman, or another NYT best selling author, you have to do your own marketing.

Where do you do this?

The Internet. You take advantage of popular social media sites, like Twitter, Facebook, Google plus, Pinterest, and Goodreads. You go begging for reviews and interviews that will appear on other people sites.

What do people see first on these sites? Not just your book. Your face!

            Yes, your mug makes the first impression. If you’re an author trying to market his/her books, I recommend getting a professional shot. My father used to tell me, “If you want to be successful, you have to look successful.” I always suspected that was how he justified the new cars he drove and the expensive clothes he wore, but it remains good advice.

Have your photo done, and look the part of an author who’s already achieved fame.

1.     Before you book a photographer, check out his/her work.

2.     Don’t be shy about having your face digitally improved! You want to look like you, but make sure your photo represents the very best you.

3.     If you can’t afford a professional, have a friend take some shots for you. Take a lot of them, in different poses, clothing and with different backgrounds. Then you’ll be sure to have one that works.

4.     Unless you’re writing erotica, I’d advise staying away from sexy clothing or poses. Once more, the aim is to look professional.

5.     If you’re trying to build an online platform, all the more reason for the professional photo. Pictures of your kids, your wedding, or that fun shot you took in a photo booth send a different message. Reserve those for Facebook or your website. You’re an author, look like one.

Dear readers,

I’m sorry my posts have been erratic, but I’ve been busy getting my second novel, Relative Malice, up and running. 

I was advised early in my writing career to get a professional photo done. When I saw the proofs, my first thought was, “Who is that old woman?” Luckily we’d taken enough shots that there were a few that flattered me!

Whether we like to admit it or not, we make judgments about people by our reaction to their faces. Everyone does it. Show people a face they'd like to get to know.

Thanks for stopping by, and have a great week!

Marla

Is There a "BEST" Time for a Book Release?

Is There a “BEST” Time for a Book Release?

  

What’s the best time to release a new book? Having missed my release deadline for my new suspense novel, I’ve been doing a lot of pondering on the subject. I released my first book in July, and was hoping to get the second one on in December, in time for Christmas gift giving.

Now it’s back to decision time.

Some thoughts on when to release:

1.     Summer – People are busy during the summer. There are so many things to do, that reading may be at the bottom of their list. But there are vacations, right? Nothing better than a good book while lying on a chaise next to the pool!

2.     Spring – Again, a time when everyone’s thinking about their yards, weddings, graduations, etc. But also, they are planning vacations. Might be the time for buying those vacation books!

3.     Winter holiday season – This might seem ideal, but once more, people are stressed out with everything they have to do, and may be putting books and reading on the back burner. But books as gifts may change the equation, right?

4.     Post-holidays – What better way to laugh at cabin fever than with a good book? Not as many things going on, may be the perfect release time.

5.     Autumn – Everyone’s favorite season. A great time for reading? Could be perfect if you’re writing horror or suspense. Anything tied to the occult, too. Bring it on in October!

6.     October and February - I’ve added these months as a multi-published author recently touted those as the best months for a book release.  

            What’s the answer? Well, one could get the book ready early, then choose to wait until December (or October or February) to release it, but who among us authors wants to wait once our “baby” is ready?

            Tell us, what do you think? Is the holiday season the best time for a new release?

Dear Readers,

I really wanted my new suspense novel, Relative Malice, to be on Amazon as both an ebook and print book before Christmas. I figured books would be peaking in sales at that time. I didn’t make it.

            I’ve consoled myself, thinking maybe a January debut would be even better. People would have more time with their shopping done, parties over, and company gone home. Sour grapes? Hard to tell. And personally, the Christmas season is not the best time for an author. Add the stress of everything that goes into getting a book ready to release to that of preparing for the holidays, and it makes a less than joyless season for a writer!

            Suggestions? I’d love to hear them!

Marla

Eek! It's Christmas Week

 Eek! It’s Christmas Week 

(And I’m feeling fat already.)

      Trying to follow my own tips, I’m fighting to eat less on days there are no parties, no company, or 

dining out. And during those eating events, I’m savoring the things I really love without (almost 

without) overindulging.  I’ve managed to pass up the things that aren’t favorites and the desserts when

I’m already stuffed. 

      Doesn’t seem like much, you say?

      Then you most likely have never had a serious weight problem and shouldn’t be reading this blog! 

But seriously, it is the small changes that make a big difference. 

I’m having company this week for Christmas. Here some tips for serving guests. 

1. If possible, put prepared treats far out of sight and reach unless they’re being served to everyone.

2. Don’t give up the things you love. Give yourself permission to indulge, but only on the things you 

enjoy the most. Pass up foods you can live without.

3. As host or hostess, serve things that are not your personal favorites. 

4. When entertaining, have holiday containers and wrap on hand. Send leftover temptations home with your guests. Be assertive!

5. At a party, fill yourself one plate of the things you enjoy the most and savor every bite. DON”T stand at the buffet and nibble.

7. Always have a mental plan before a food event. Then stick to it. This battle is all about awareness.

8. If you do have a bad day or two, follow up with two good days and forgive yourself.

Please feel free to comment and leave any additional tips that work for you!

Dear readers,

So far, I’ve managed not to gain weight during the holiday season. It’s been especially hard as I’ve been doing the final proofing on my next book and all of you writers know how stressful that can be. And for me, food is my first choice as a stress-sedative!

Here’s wishing all of you a wonderful Christmas week! If you’re driving, drive safely, free of alcohol and cell phones. We want to see you next week!

Merry Christmas to all,

Marla

P.S. Sorry about the formatting above! For some reason, Blogspot is not recognizing my edits this week.

I'M ON THE EDGE OF FATNESS!

I’M ON THE EDGE OF FATNESS

I made it through Thanksgiving week without gaining weight! But now the parties and treat trays have started. The lure of high-calorie temptation beckons and I feel myself weakening. It’s time to renew my vow of stability over the holidays.

            Lady Gaga sings, “I’m On The Edge of Glory,” wearing next to nothing with every lean inch of her looking great, her inspiring message nudging me to remember my vow. These are the days that put me on the edge of fatness. I need to remain aware.

            Complacency is that little devil inside me that keeps saying, “Go ahead. This is the season to enjoy. Worry about it later.”

It’s so easy to get caught up in all the good cheer and good food that surrounds me. Every day it’s getting harder not to fall into the sedated state of overeating. I keep telling myself I’d rather feel good about my body than overindulge. Staying aware is half the battle.

            Here come my tips for the party season. Excuse me if some are repetitive, but those may be worth reviewing—or tacking on the bathroom mirror.

              1 - Join a conversation as far from the food table as possible. 

              2 - I’ve been watching thin people and noticed that they don’t nibble. They take a small cocktail plate, fill it with offerings from the display, and DON’T go back. Follow their lead.

              3 - Bring a pack of gum. As soon as you’ve finished your plate, put a piece into your mouth as a reminder not to keep nibbling. It works!

  4 - Only eat the things you really want. The hostess won’t notice you’ve passed up one or two items.

  5 - On non-party days, eat sensibly!

  6 - Box and wrap all home made goodies as soon as they’re finished baking and gift them as soon as possible. Store them in a spot you won’t be tempted to pick at them every hour.

Dear readers,

One of my followers admonished me for encouraging restraint. It is, after all, the season to rejoice and indulge, he told me. But it is possible to indulge without ending up in January with a thicker waistline. The most important tip is to eat smart on the days there are no parties, and remember if you have an event in the evening, it doesn’t give you license to begin feasting early in the day!

Enjoy the Christmas season. Wishing all of you happy and healthy days ahead.

Marla

The Ten Pounds of Christmas

The Ten Pounds of Christmas

            I gain ten pounds every year at Christmas.

How is that possible? It’s easy. I start in October. Then I struggle to take off my “Christmas fat” in January and February.

            This shameful acquisition of the bulge begins in October with Halloween candy. (And I don’t have small children to blame its presence on.) October is candy month. Any candy that comes into this house during October is for yours truly.

Then there’s snacking during football games—an annual ritual—the home team couldn’t win if I weren’t encouraging them in front of the TV with the cheers of my crunching.

            In November I vow that I will NOT gain weight over the holidays this year. But, having made that vow, the terror of holiday goodie deprivation niggles at me. The only cure for this tweak of conscience is—guess what?—a bowl of buttered popcorn and the last of the Halloween candy.

            Then comes the mother of all eating events, Thanksgiving. It would be a sin to diet on Thanksgiving, wouldn’t it? How else would I show my thankfulness except by indulging in everything the buffet has to offer? Someone went to a lot of trouble to cook all that goodness; it would be rude to pass it up.

            I hardly need to remind you what December brings. But I will: parties, Christmas cookies on display everywhere I go, gifts of home made treats, boxes of fudge and chocolates . . . the list goes on.

            I’m not sure January would be the same without digging out my “fat” clothes, bemoaning my food transgressions of the previous ten weeks, and joining a diet group for the umpteenth time. It’s all part of the post-holiday depression syndrome, that and the drifts of snow that nearly cover our west-facing windows.

Forgive me if you’ve seen this blog before. Yes, I posted it last year and did a weekly add-on until the second week of January. The reason for this repetition? It worked! I gained a mere ½ pound last year. So, hopefully, along with this blog and my weekly trip to TOPS, I can do it again this year.

The holiday season is especially hard for writers. Not only do we have to find time for all things holiday, we frantically try to keep up with our writing and all the things that accompany it. And what’s the easiest cure for stress? Food, of course. Much easier to grab a bag of chips than go for a walk in the frigid air, right?

So please join me for tips, camaraderie, and friendly banter. Together we’ll keep our writing up and our weight down!

Tip of the week:  Dealing with leftovers.

If you're the hostess, be armed with stacks of plastic containers. They're inexpensive, and you can box everything up and send it home with your guests. Be assertive!

If you're stuck with rich goodies, and don’t want to eat them, freeze it or throw it out. But make sure it’s in the garbage with something disgusting enough to prevent retrieving it in a moment of mad craving!

Dear readers,

I plan to continue blogging on the holiday weight-gaining dilemma weekly. Each week I’ll add a new tip on how to buck holiday weight gain. This will be the second year of the series. It really helped me last year, along with joining TOPS before, rather than after, the holiday season. I plan to have another no-weight-gain holiday season. Please join me.

Till next week,

Marla

Count Your Blessings!

Count Your Blessings!

  

What you think about manifests itself prominently in your life. Take time to appreciate what you have and all that you are. If you’re feeling so down that you can’t think of anything you’re grateful for, consider these powerful gifts—keep in mind they’re only a fraction of the many you possess.

Can you see?

If so, take a moment to be grateful for your vision. Savor a radiant sunrise, new buds on a tree, the beauty of snowflakes on a winter day. Don’t forget the ability to read an entrancing book—it’s priceless.

Can you hear?

With a fresh awareness, enjoy your favorite music, the voices of your loved ones, the sound of children’s laughter, the wind whistling through the pine trees, a crackling fire on a frigid day. Imagine having to live without hearing.

Can you speak?

With your words, you can console a loved one, comfort a child, say, “I love you,” and inspire others to action. Speaking through the written word is a gift in itself. Be grateful for your writing talent.

Can you smell?

Close your eyes and inhale deeply through your nose. Imagine the fragrance of spring flowers, the cologne of a loved one, Thanksgiving dinner, the sharp, pure smell of fresh snowfall. You can smell them all without even having them near. 

You can think!

We take for granted our ability to think, to direct our lives, control our destinies. How amazing it is to be able to read a book, or write one. The gift of thought and learning has no price tag. Cherish it!

The more you are grateful for, the more you will learn to love your life. Write down ten things you are grateful for and look at them often. Think about how much better it is to dwell on all the things you’re grateful for than spending time mired in negative thoughts.

Dear readers,

I wish all of you a happy, healthy Thanksgiving Day, full of good food and surrounded by loved ones. Many of us aren’t able to experience a Norman Rockwell-perfect holiday, and because of it, don’t take time to enjoy what we do have. My own family has dwindled over the years, and holidays aren’t what they used to be. I’ve learned to relish what I do have: a visit from my son, dinner in a fine restaurant, or even a day alone to spend as I wish. Many people don’t even have these.

Let’s count our blessings.

Marla

Collect Ammunition Against Negativity

Collect Ammunition Against Negativity

It will happen. You know there’ll be days when you feel like a slice of three-week old bread. Those are the days you’ll need to call up your reserves—you need help.

            Why would you want to prepare for those days ahead of time? Having a stockpile of ammunition comes in handy when your inner critic rears its ugly head. That inner voice that says you’re not good enough to write a jingle, much less a complex novel.

            No matter how good you are at liking yourself, the critic-monster will sneak back in. It’s extremely crafty and not easily booted out. The inevitability of its reappearances in our lives is why we need to be prepared.

            Negative thoughts keep you from having loving relationships, getting the job you want, and from finishing your novel. They may be the only things holding you back from succeeding!

             Here are some ideas for positive ammunition:

1.     Visualize eliminating your inner critic. Picture yourself rubbing it out of your life with a giant eraser, or tossing it in the basket of a hot air balloon and watching while it floats into the stratosphere.

2.     Create a library of inspiring books. There are so many to choose from for writers! Don’t just download the free ones to your kindle—read them!

3.     Write down every good thing anyone’s ever said about you and your writing. Jot down all those morale-boosters and read them over whenever you feel the need.

4.     Always remember you have a choice. Next time life deals you a setback, remember you can change the one thing you have control over—your attitude. Do whatever it takes to get back in a positive frame of mind.

5.     Get some exercise. A brisk walk around the block can do wonders for your attitude and spark creativity. Invest in a small digital recorder and take advantage of this heightened spark. You’ll be amazed at how much you can accomplish.

6.     Look for someone to praise. Complimenting others can’t help but make you feel better about yourself.

7.     Watch an uplifting movie, or turn on your favorite music.

Dear readers,

How did you feel about this exercise? Did you resist it, resent it, even think, “Why bother?” That attitude might represent the way you treat your body, your writing and your entire life. Take time to think about what you love about yourself and all of your accomplishments. Now’s the time to shine!

All you NaNoWriMo’s out there, take heart. It will be over soon. Take time to read what you’ve already written and give yourself a pat on the back!

Have a great week everyone,

Marla

(This blog inspired by Pam Grout’s Treasure Hunt.)

DEADLINES

DEADLINES

Who needs them?

An independently published author has the advantage of never being required to work toward a deadline. But, then, there are also those pesky, self-imposed deadlines. Are they a necessary evil or are they the death of our creativity? The procrastination bug hounds us all; distractions surround us at every turn. We all need to find a way to work toward the things we want to achieve.

How about goals? Are they merely deadlines in disguise? Maybe they are, but goals merged with deadlines, get things done. If you’re a new author, you need to establish habits that will support your work throughout your writing career. An experienced author can draw from what’s worked for him/her in the past, fine-tuning as he matures in his writing habits. A new author must establish good work habits early on.

And authors are not the only ones who need to develop a system for achieving their goals and meeting their deadlines.

            Some ways to make deadlines less painful;

1.     Think long-term. This keeps expectations realistic. Goals and deadlines can always be readjusted, but avoid stressing yourself by making them urgent.

2.     Supplement the long-term with daily, weekly, and monthly goals. Breaking down any large project into doable increments will keep you from feeling overwhelmed.

3.     Give yourself flexibility. A daily deadline of one page of writing may be easily doable, but it also allows you to miss a day and do two, and then catch up the next day.

4.     Don’t just make goals or deadlines and forget about them: Write them down, post them on your computer, keep a notebook.

Dear Readers,

 Many of us work better with a deadline looming. It’s hard, however, to stick to one that is self-generated! One way to set up a deadline for yourself is to get on a waiting list for reviews, editing, proofing, formatting, etc. Then, in order to use the services of the professional you’ve chosen, you’ll have to have your manuscript ready in time. This one works pretty well for me. Tell us what works for you.

Take care, and have a great week,

Marla