KDP COUNTDOWN PROMOTIONS
Are KDP Countdown promotions doing for authors what KDP free days used to do?
There have been some super success stories, but these were in the early days of Countdown and were aided by Amazon. How one gets AZ to give their book a push when promoting is a mystery to me, and, I believe, to most of my fellow authors.
My recent Countdown promotion for my suspense novel, She’s Not There, was a success in that it paid for the ads I used to promote it and resulted in a modest profit for my efforts.
Another author I know, had no success with her promotion at all, but she attributes it to the fact that she did the Countdown with very little lead-time and did not do a lot of promotion.
Suggestions for using Countdown;
1. When planning for a Countdown promo, schedule it on a week you’ll have time to promote it.
2. If you’re a Twitter user, schedule tweets every day of the promotion, announcing the daily discount price.
3. Be sure to promote your sale on every social media site you use.
4. It pays to plan a Countdown at least a month in advance.
5. Authors are beginning to price their eBooks higher. As it becomes less advantageous to run a free promo, a bargain price is much more attractive to readers if your book is priced higher to begin with. This conflicts with recent trend that $2.99 is THE price for an eBook.
What it comes down to is this: you get out of a Countdown promotion what you put into it. Don’t expect to reap benefits without effort and planning.
Some sites I used to promote my Countdown:
eReader News Today
Bargain ebook Hunter
Kindle Book Review (this one now has a Countdown feature)
Since many paid ads only run one day, I promoted most heavily on day one, when the book was at $0.99. My usual price for my books is $4.99.
I’ve been in somewhat of a writing slump. It’s really not a block, because days I do get into it, I’m able to write! Maybe it’s the extremely cold weather we’ve been having here in Wisconsin. Reading is much more enjoyable than writing, especially on a couch with a fur throw and a warm cat!
Stay warm and safe,