Is There a “BEST” Time for a Book Release?
What’s the best time to release a new book? Having missed my release deadline for my new suspense novel, I’ve been doing a lot of pondering on the subject. I released my first book in July, and was hoping to get the second one on in December, in time for Christmas gift giving.
Now it’s back to decision time.
Some thoughts on when to release:
1. Summer – People are busy during the summer. There are so many things to do, that reading may be at the bottom of their list. But there are vacations, right? Nothing better than a good book while lying on a chaise next to the pool!
2. Spring – Again, a time when everyone’s thinking about their yards, weddings, graduations, etc. But also, they are planning vacations. Might be the time for buying those vacation books!
3. Winter holiday season – This might seem ideal, but once more, people are stressed out with everything they have to do, and may be putting books and reading on the back burner. But books as gifts may change the equation, right?
4. Post-holidays – What better way to laugh at cabin fever than with a good book? Not as many things going on, may be the perfect release time.
5. Autumn – Everyone’s favorite season. A great time for reading? Could be perfect if you’re writing horror or suspense. Anything tied to the occult, too. Bring it on in October!
6. October and February - I’ve added these months as a multi-published author recently touted those as the best months for a book release.
What’s the answer? Well, one could get the book ready early, then choose to wait until December (or October or February) to release it, but who among us authors wants to wait once our “baby” is ready?
Tell us, what do you think? Is the holiday season the best time for a new release?
I really wanted my new suspense novel, Relative Malice, to be on Amazon as both an ebook and print book before Christmas. I figured books would be peaking in sales at that time. I didn’t make it.
I’ve consoled myself, thinking maybe a January debut would be even better. People would have more time with their shopping done, parties over, and company gone home. Sour grapes? Hard to tell. And personally, the Christmas season is not the best time for an author. Add the stress of everything that goes into getting a book ready to release to that of preparing for the holidays, and it makes a less than joyless season for a writer!
Suggestions? I’d love to hear them!